Monday Morning QB: Social Super Bowl
It was a disappointing night for New Englanders. But the Social Super Bowl did not disappoint, with one possible exception.
The Big Winner: Social Banter – Fans are discovering that Twitter and Facebook can amplify their group viewing experience. In short, FB and Twitter enable a ‘virtual living room’ that enhances the viewing experience for those for whom the banter is as important as the game.
- Twitter announced that “in the final three minutes, there were an average of 10,000 Tweets per second“.
- Bluefin Labs, a “social TV” startup that analyzes commentary during TV broadcasts, says it saw 11.5 million comments during tonight’s game. That’s up more than 6x over last year’s broadcast.
- Bluefin competitor Trendrr says they saw a similar leap: They count 15.8 million comments for the game, up from 3.01 million.
Honorable Mention: NFL/NBC Live Streaming
- As mentioned in our Social Super Bowl Post, for the first time ever, the Super Bowl was live streamed. While getting an A for effort, in our opinion, the viewing experience, left a lot to be desired. The lag was at least 10 seconds behind live TV which took a bit getting used to– but this was offset by having the option of a second viewing angle.
- However, the big disappointment was the fact that the game was streamed using Silverlight which rendered our iPad, iPhones and even a tricked out Verizon 4G Android useless.
Recognizing that the vast majority of the 100 million plus would be consuming the game primarily via the big screen (AKA TV), and that a suspect 60% of viewers would be using a 2nd screen (see social banter above), it’s curious that the NFL and NBC would not have delivered the goods in a more 2nd screen friendly manner. While we applaud them for offering viewing options online and for free (especially considering fans all over the world who might not have any other option), next year the NFL and CBS (who has rights to next year’s game) have some more work to do… likely on an HTLM5 platform.
Just saw some interesting stats from Google, found here that includes an infographic highlighting search stats before and during the Super Bowl. Of particular note is the portion of the infographic that highlights the split of searches from mobile devices vs. desktops. We have excerpted it below. The piece states that 41% of searches related to [Super Bowl ads] that were made during the game came from mobile devices, up from 25% for the same time the day prior.