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Social Super Bowl

February 4, 2012

Last week we observed that social mobile would break out this Super Bowl.   We wanted to follow-up on what we’ve seen or heard about so far.   Indeed, things are progressing rapidly as Leagues, Teams, Advertisers and even Cities jump into the social pig-pile!

  • 60% of the 100 million+ viewers are expected to have access to a 2nd screen according to Information Week
  • Coke’s CokePolarBear.com, will feature two Coke Polar Bears will be watching the Super Bowl each rooting for a different team and reacting in real-time.   2nd screen fans will be able to interact via Facebook and Twitter.
  •  Using the headline: “Don’t Just Watch, Play Along With the Super Bowl”, the  Chevy Game Time app, is a free app download will allow 2nd-screen users to interact socially with trivia questions and polls during the game along with the chance to win 1 of 20 cars and thousands of other prizes being given away.
  • The Super Bowl itself, for the first time, is setting up a Super Bowl Command Center.  150,000 people are expected to descend upon Indianapolis for the game. The command center help them find parking, perform other helpful tasks and be on hand in the case of an emergency. As of this writing there are more than 21,000 people already following the command center on Twitter.
  • The Indianapolis Super Bowl XLVI Host Committee is using social media to go beyond simple marketing communications and dialogues with fans to actually get feedback –and offer responses –in real-time. Ultimately, the goal is to help visitors avoid all those little frustrations (restaurant waits, no parking, etc.) that have nothing to do with the game itself, but can make or break the overall customer experience.
  • NBC will stream the Super Bowl free, with additional camera angles, in-game highlight, live stats, commercial replays and other elements brought in by added value partners.  www.nfl.com/mobile
  • The Giants app offers game details and real-time stats
  • The Pats’ app offers game details and real-time stats
  • Buffalo Bills Steve Johnson and the St. Louis Rams’ Steven Jackson will host “Hang Out” rooms for free and online through the work of the sports and social mobile company PlayUp

We’re sure we are missing as many as we’ve just mentioned– but with this list alone, 2nd-screeners sure will sure have lots of options before and during the Big Game.

Go Pats!

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