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Powerful Facebook New Analytics: A must-read if you manage a FB page

November 22, 2011

Here’s a comprehensive overview of Facebook’s new Insights revamp. I am continually impressed how Facebook continues to raise the bar in providing concise, intuitive analytic tools that allow marketers to drill insightfully on the things that matter in building meaningful relationships with prospects and customers.

Perhaps the coolest new feature…

Ever wondered the total reach for each individual post? How many users that specific update engaged? How many people are talking about it? And the virality of it?! Facebook has answered our deepest marketing wishes. As displayed in the screenshot below, we can now look at the metrics for each of these factors and know exactly how it played out. And if that wasn’t enough, you can also filter the post type to specifically measure how photos, status updates, videos, etc., are stacking up.

Picture 49 resized 600

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