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10 Steps Toward a Successful Social Media Campaign

November 19, 2011

I am often struck by the vast disparity out there between marketers who truly leverage social media and those who think they do.  At all levels of the company food chain, from nimble start-up to big-enterprise/well-resourced marketing departments, the novelty of social media is as alluring and its mastery complex.  That’s why I thought I’d pass along this insightful piece, 10 Things You Should Include in a Social Media Plan—  a worthwhile read no matter where you are in your social media marketing journey.   


Here’s a great snippet from rule #6

No content marketing strategy, no social media marketing strategy. If your social media plan does not revolve around some type of content calendar, your message—and your social media plan—will fall flat at best, and fail at worst.

Whatever you do, don’t let the social media tail wag the content marketing dog.

One Comment leave one →
  1. November 29, 2011 11:29 pm

    Mike – Thanks for including the “10 Things” post; it has resonated with many folks. Content comes before social, marketing strategy comes before any tactic.

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