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Still Doubting Twitter? Here’s What You Need To Know

November 16, 2011

Not all New Market Entrepreneurs yet see the value of investing time/effort in Twitter as part of their social medial outreach.  If you are one of them, you may want to take a look at these four resources which are among the best I have come across in recent months.  All  are geared toward tire-kickers who are considering whether to dive in and, if so, how best to get started.  The final link is from one of Twitter’s VC’s so, while biased, it’s a great opportunity to understand their grand vision as a content publisher.

Twitter 101 and 201

I am often asked why people use Twitter.

Even prominent business people (nevermind my entire extended family) say, “I don’t get it.”

twitter bird with pc

I also frequent encounter the favorite throw away comment from people that don’t WANT to get it, “why do I need to log in to Twitter to see whether you ate a peanut butter sandwich for lunch.”

Come on.

Below are some thoughts on Twitter.  While I start with the “basics” I think they’re generally valuable for people that are knowledgable about Twitter.  But I put the more advanced topics in the Twitter 201 section.  Click any of the links to see the full posts.

How to Use Twitter for Business: An Introductory Guide | Getting Started With Twitter to Achieve Business Goals

The changing nature of consumers‘ shopping habits means that instead of continuing to push marketing messages out, effective marketers must adapt to consumers‘ new behavior by creating marketing campaigns that pull people in to their business. This strategy is called inbound marketing. Inbound marketers offer useful information, tools, and resources to attract people to their business and its website, while also interacting and developing relationships with consumers on the web. The three key inbound marketing tools are blogging and content creation, search engine optimization, and social media marketing.

Twitter is one of the most powerful social networks for your business. For the purposes of this ebook, we‘ll discuss in more-depth how you can get started using Twitter to achieve your business goals.

We Have Only Scratched the Surface of the True Value of Twitter. Here’s What You’re Missing

Here’s three important things to know about Twitter’s future that are more nuanced than “what am I eating for lunch?”

1. Identity 
Who are you on the web? Historically you are your email address. You meet somebody and they want to get in touch with you, you have always given out yourname@company.com. That’s one form of identity. But for many public figures that’s not practical.

One of the biggest innovations of Twitter was asymmetrical follower model in which many people can follow your updates and you don’t have to follow theirs. I wrote about this a couple of years ago here.

2. Object Communications

The other major thing that will become the most powerful impact Twitter will have on society is “object communications.” 15 years ago when many of us first started discussing the future of the web, the smartest future thinkers about where this would all go would say that people interacting with websites would just scratch the surface of the power of the Internet.

3. Predictive Data

The other thing that isn’t talked about enough in the mainstream media about Twitter is the predictive nature of open Twitter data in and of itself.

I believe that Twitter is becoming the most interesting and predictive dataset in the world and that every large company (and many small ones) will consume the Twitter stream in order to gain insights, determine actions to take and gain competitive advantage.

4. Augmented Data

Finally, while significant value will be delivered to companies who can interpret real-time data, some people are over-looking an important facet of the data that Datasift calls “Augmented Data.”

Let me explain it with a current metaphor – the 2012 US presidential campaign.   -read more

You Don’t Have To Tweet To Twitter

Twitter suffers from two key misperceptions that need to be resolved before the business can reach its true potential. The first misperception is that Twitter is simply another social network, like Facebook. People commonly think of Twitter as a variant of Facebook. The press frequently positions the two together as “leaders in social networking.” This pairing erroneously implies that the two services are used for the exact same thing, even though the two platforms are very different.

The second, and more critical, Twitter misperception is that you need to tweet, to have something to say and broadcast, for the service to be meaningful to you. For many non-Twitter users, Twitter is an intimidating proposition. “Why would I tweet?,” and “…but I don’t want to tweet” are two common refrains from the non-adopter that highlight this key misperception. But this completely misses the point as to why Twitter has become such an amazingly powerful Internet destination for 100 million others. For the vast majority of Twitter’s next 900 million users, the core usage modality will have very little to do with “tweeting,” and everything to do with “listening” or “hearing.”   -read more

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