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Facebook just changed the rules & page-owners are going to be psyched

November 14, 2011

If you count on Facebook’s echo-chamber to get your New Market Message out, you may not be aware that Facebook has loosened their policy which used to require people to become fans BEFORE they could comment or share on your fan-page posts.  Not any more!


This makes it all the more important that the content you post is optimized– for if it’s remarkable and inspiring, it will get shared.  And as it gets shared, it’s likely total strangers will be moved to share it as well… and it goes ‘Pantene’ (for those of you old enough to recall that shampoo ad which gave me my first intro it viral marketing!).

Here’s a great post filled not only with a strong explanation of the recent changes that will work in your favor, but also what to do to optimize sharability in your posts.

Facebook recently changed the way users interact with content on fan pages: any user, including non-fans, can now post on fan page walls and like/comment/share fan page content. In other words, a Facebook user does not have to first like your fan page before they can interact with your content. This is a good thing!

Since this change, the emphasis has shifted slightly from gaining more likes (fans) to increasing the number of shares on each piece of content. When you craft your fan page updates in a manner that naturally inspires fans and their friends and visitors to your page to share with their networks, you set in motion ripples of viral visibility. Basically, free additional exposure.

Over the past several weeks, I’ve been observing which posts from fan pages and from personal profiles (with Subscribe enabled) garner the largest amount of shares. I also recently asked my Facebook fans and friends forexamples of great posts with large numbers of shares. Following are seven tips I’ve compiled for you that seem to help create the most shares:   -read more

One unexpected treat that’s referred to in the post is this graphic you cant miss!

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