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23 Reasons To “Give to Get”

November 3, 2011

I mentioned Hubspot and their great Inbound Marketing content in my last post.  Below, I have extracted some compelling stats in favor of your adopting an Inbound Mtg Strategy as found in this Hubspot post (a good reason to click thru is to get a ‘goodie’– “100 Awesome Marketing Stats, Charts and Graphs”)

23 Reasons Inbound Marketing Trumps Outbound Marketing

1) 200 million Americans have registered their phone numbers on the FTC’s “Do Not Call” list.

2) 91% of email users have unsubscribed from a company email they previously opted into.

3) 84% of 25-34-year-olds have left a favorite website because of intrusive or irrelevant advertising.

4) 86% of people skip television ads.

5) 44% of direct mail is never opened.

6) 61% of marketers will invest more in earned media (inbound marketing) in 2011.

7) The average budget spent on company blogs and social media has nearly doubled in the last 2 years.

8) The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in the last 2 years.

9) 2/3 of marketers say their company blog is “critical” or “important” to their business.

10) 67% of B2C companies and 41% of B2B companies have acquired a customer through Facebook.

11) 57% of businesses have acquired a customer through their company blog.

12) 42% of businesses have acquired a customer through Twitter.

13) 57% of companies have acquired a customer through LinkedIn.

14) 48% of companies have acquired a customer through Facebook.

15) Inbound marketing costs 62% less per lead than traditional outbound marketing.

16) 3 out of 4 inbound marketing channels cost less than any outbound channel.

17) 55% of companies who blog reported leads from their blog were “below average” in cost.

18) 47% of companies who use social media reported leads from social media were “below average” in cost.

19) 39% of companies who leverage SEO reported leads from SEO were “below average” in cost.

20) 27% of companies who use PPC reported leads from PPC were “below average” in cost.

21) Trade shows were reported as being “above average” in cost by 47% of respondents.

22) Direct mail was reported as being “above average” in cost by 27% of respondents.

23) Telemarketing was reported as being “above average” in cost by 21% of respondents.


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