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Are You Sure Your Messaging Is On-Target?

October 17, 2011

If you are not out talking to your prospects and using open-ended questions to glean a deep understanding for the context in which your product and/or service might fit, you are virtually guaranteed to underwhelm and miss the mark as you attempt to move prospects from Awarness, to Interest, to taking Action.

Here’s a short video capturing some basics from an authority on the topic, Kristin Zhivago.

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