Skip to content

Are You Sure Your Messaging Is On-Target?

October 17, 2011

If you are not out talking to your prospects and using open-ended questions to glean a deep understanding for the context in which your product and/or service might fit, you are virtually guaranteed to underwhelm and miss the mark as you attempt to move prospects from Awarness, to Interest, to taking Action.

Here’s a short video capturing some basics from an authority on the topic, Kristin Zhivago.

Advertisements
No comments yet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: