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LinkedIn to Allow Company Followers & Fan Pages

October 7, 2011

Linked In, with over 100 million professional users, is giving those users the ability to follow and like their favorite companies, just like Twitter users follow and retweet their favorite celebrities or Facebook Fan Pages (and more recently Facebook added the ability to follow people and companies).   Now B2B companies will have many of the same opportunities through Linked In that B2C companies have had via Facebook to build continuous, 0ngoing relationships with their customers and prospects.  Things should get interesting.

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