eMail Marketing Basics
September 2, 2011
Even for folks like me that have been email marketing since the late 90’s, reviewing the fundamentals from time to time never hurts.
- Use a good balance of text and images.
- Assume that images will be blocked.
- Provide a back-up option for image-rich backgrounds.
- Include a table of contents for lengthier messages.
- Remember a call to action
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