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Need Search Engine Optimization Help?

August 17, 2011
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Clearly, search engine optimization (SEO) is the cornerstone of of any web-based marketing effort.  While showing up toward the top of page 1 for the keywords that best represent your offering is the holy grail, it involves a game of cat-and-mouse that’s in continuous flux and evolution.  That’s why it might be a good idea for early-stage New-Market-Ventures to bring in specialized firepower well versed in the latest methodologies to max-out against the ever-changing algorithms employed by the major search engines.   Here is a nice primer on how to separate the wheat from the chaff if you are shopping for SEO firepower.

If you’re not an SEO expert, you might wonder what to ask when hiring SEO staff or consultants. How do you tell the difference between someone who knows exactly what he or she is doing and someone who just knows a lot of lingo?

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