The Mktg/Sales Funnel
I spent 5 years 2000-5 as CMO of a venture-backed Enterprise Software play whose reason for being was helping complex organizations measure and manage the Marketing/Sales funnel– or, to put it another way– managing and measuring the processes around generating awareness / cultivating interest (marketing) & building desire / trigger action (sales). In B2B concerns, somewhere detween ‘interest’ and ‘desire’ the lead was handed over from Marketing to Sales. In B2C concerns (especially those that were web based), Marketing had more to do with ‘building desire’ and ‘triggering action’.
The reason I share this is that I have just come across a great info-graphic New-Market-Entrepreneurs may find helpful in thinking about the processes that must be managed and measured. While billed as a B2B tool, much if not all of what it depicts can help B2C New-Market-Entrepreneurs as well. Have a look!