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Will G+ Bring About The Dawn of The Age of Controlled Sharing?

July 27, 2011

In late May I shared some thoughts about the need for niche social networking.  The blog-post I shared to buttress the idea used a term, ‘social circles’, that in light of the recent Google + announcement seems eerily prescient.   Arguably, among the most addictive of the G+ features is Circles.

Google+ Circles helps you organize everyone according to your real-life social connections–say, ‘family,’ ‘work friends,’ ‘music buddies,’ and ‘alumni’. Then, you can share relevant content with the right people, and follow content posted by people you find interesting. For example, you might post an announcement about your engagement and show it only to people in your friends and family circles, or maybe you see a post from the circle you created for your book club that there’s a recent article on your favorite author.

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Will Google + make the need for niche social networks I advocated in May (and have been pursuing/envisioning for years) obsolete?   Time will tell.   Will G+ offer Marketers the ability to niche-market their launch?  Watch the adoption #s– when they exceed 100 million– absolutely!

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