Facebook Page Must-dos
Are you doing these things? If not, get on it now! Here’s one of many gems:
Use Edgerank to find your best & worst days
The free Edgerank checker tool allows you to access insights about your Page that tell you a bit more about how people are interacting with your content. Edgerank is essentially Facebook’s version of Pagerank – it’s the algorithm they use to determine which content appears in the ‘Top News’ section of a newsfeed, which is how the majority of people (according to Facebook) access their feed. By using the Edgerank checker for Pages, you can see which are the best and worst days for gaining new fans on the Page and when you’re achieving your best Edgerank. The higher the score, the more likely your fans are to see your content. This information should be used to optimise your Page ; if you see fans interacting with you more on a certain day, this might be a good time to start a promotion or time an important announcement.