The Advent of Controlled Sharing and What It Might Mean to Your Launch Plan
I continue to struggle with how best to both enjoy and leverage social networks like Linked In and Facebook. While I have been careful in requesting and accepting ‘friends’, my connections on both platforms have become large and unwieldy. The true test: how many old acquaintances with whom you have not spoken in 10 or more years are now in your network(s). Have you spoken to them since they became a part of your network? Do you really care about what they post? You think they care about what you post? Doubt it. The problem and opportunity with this is well expressed here. As social networking continues its rapid progression across the adoption curve, I continue to believe there will be ripe opportunities for niche-social networking plays in areas where people possess deep, fiery passions for a given topic and prefer to associate/share with those who are like-minded. Among them:
- amateur sports
- professional sports
- major life events like weddings, divorce, births, deaths, layoffs… you get the idea
The last five years has been the rise of the Social Network as a utility platform. Now that it’s created, the next five years will be about building on that foundation. New social apps will focus on sharing with select groups of people In that sense, The Era of The Social Network has ended, and we are now entering The Era of the Social Circle.